The 3e Factor
Turning Strategic Thinking Into Reality by Developing Corporate Capability

Social Networking

The 3e Factor approach to Social Networking is based on our strong conviction that a key to success in business transformation is a high level of skill in engaging and interacting with the people involved. Generational change and rapidly evolving markets and technologies are having a strong influence on communication media and the effectiveness of traditional communication tools.

The 3e Factor Social Networking processes extend the focus beyond the technical aspects of business transformation to ensure the delivery of outcomes and value that are sustainable. This expanded view of success in business transformation is built on four key principles:

  • effective and timely engagement of all key stakeholders
  • provision for interaction and feedback in the communication processes
  • selection of the most appropriate social networking tools for the situation
  • effective use of the best available tools for communication and knowledge transfer

The 3e Factor approach addresses stakeholder engagement in business transformation by providing enhanced skills in three key areas of Social Networking:

  • Communications
  • Social Media Tools
  • Knowledge Transfer

These services are based on more than 8 years of experience in this field, and a deep understanding of the needs and requirements of organisational communications. The unique value offered is a capability to bring together a wide range of communications tools and media, including social media, and develop a coherent strategy for meeting the needs of both the organisation and the relevant target audiences.

What is the Focus?

The 3e Factor Social Networking services focus on one or more of these challenges to ensure effective and sustainable business transformation:

  • Keeping the target audiences fully informed and up-to-date on the latest critical information
  • Identifying and resolving low employee engagement or falling satisfaction
  • Overcoming ineffective or low take-up of existing communications tools
  • Implementing Web 2.0 or social media tools to improve engagement and communication
  • Improving knowledge of a rapidly-changing market
  • Increasing understanding of and engaging with customers
  • Improving employee access to the information and expertise required to carry out their responsibilities
  • Enhancing community understanding of the organisation and its strategies
  • Ensuring better collaboration between staff and enabling Communities of Practice
  • Overcoming the frustration of Subject Matter Experts faced with repeated phone calls and email from the target audience when they cannot find the information they need
  • Ensuring content is being adequately kept up to date
  • Reducing employee complaints that it takes too long to find the content that they need to effectively do their job or that the information is scattered over a number of systems or repositories

Communications

The 3e Factor approach to successful Social Networking for business transformation:

  • recognises the need to communicate with all stakeholders, both internal and external
  • understands the importance of engaging at a deeper level with all stakeholders - customers, employees and the community
  • acknowledges that the target audiences may be diverse and require different approaches
  • identifies where existing communications initiatives could be enhanced

The 3e Factor can assist your organisation to develop an improved communication program to strengthen your organisation’s ability to engage with your stakeholders, both internally and externally. These services are designed to optimise efficiencies, increase take-up, and improve customer satisfaction.

Specific elements of a Communication consultancy engagement may include:

  • Reviewing your existing communications program and recommending improvements and alternatives
  • Presenting to key staff on alternative communications technologies, tools and media, focussing on areas of application to your environment
  • Facilitating the development of an enhanced communication strategy to meet the specific needs and characteristics of your target audiences
  • Developing and providing advice on a coherent communications program, including multi-media communication tools, Web 2.0 and social media techniques
  • Overseeing the roll-out of new communications tools and media

Social Media Tools

The 3e Factor approach to using Social Media Tools for commitment to business transformation:

  • recognises the need to communicate effectively with all stakeholders, both internal and external
  • understands the importance of engaging at a deeper level with stakeholders - customers, employees and the community
  • appreciates that major change initiatives may need increased employee participation
  • acknowledges generational change and the rapid shifts occurring in the marketplace
  • identifies where traditional communication and marketing media may not be sufficient to provide the rapid response times and feedback needed
  • understands where Social Media or Web 2.0 technologies can enhance more traditional methods

The 3e Factor can assist your organisation to develop and deploy Social Media Tools. These initiatives will strengthen your organisation’s ability to engage with your stakeholders, both internally and externally. Embracing Social Media can lead to increased stakeholder engagement and improved customer satisfaction.

Specific elements of a Social Media consultancy engagement may include:

  • Reviewing your existing communications and marketing programs and recommending appropriate Social Media technologies to enhance them
  • Presenting to key staff on Social Media tools, focussing on areas of application to your environment
  • Facilitating the development of a Social Media strategy to meet the specific needs and characteristics of your target audiences
  • Providing advice on the organisational environment necessary to support a successful Social Media program
  • Overseeing the roll-out of Social Media initiatives

Knowledge Transfer

The 3e Factor approach to effective Knowledge Transfer for sustainable business transformation:

  • recognises that the Subject Matter Experts in an organisation have a strong understanding of business-critical issues
  • understands that the ability of an organisation to share knowledge across functional boundaries is often critical to success
  • identifies the barriers reducing reducing the effectiveness of Knowledge Transfer
  • addresses areas where improvements to existing training, content management or communications initiatives can increase the success of business transformation processes
  • identifies where the use of Web 2.0 and other technologies can enhance Knowledge Transfer

The 3e Factor can assist your organisation to develop an integrated, managed knowledge transfer program. This program will strengthen your organisation’s ability to deliver the knowledge, communication and learning needed by your staff to fulfil their accountabilities.  It will optimise efficiencies, and effectively meet customer demands. 

Specific elements of a Knowledge Transfer consultancy engagement may include:

  • Determining the optimal knowledge transfer tools to meet the specific needs and characteristics of your target audience
  • Developing and providing advice on multi-media communication and learning tools, including templates, face-to-face, web-based, and Web 2.0 technologies
  • Developing a behavioural program to encourage knowledge sharing
  • Providing advice and developing business requirements for an integrated document management system, including governance and taxonomy strategies
  • Putting in place a set of tools and business processes to assist with developing and maintaining currency of content

To find out more about our Social Networking or other services, please contact us.

<h4>What is the Focus?</h4>
<p><strong>The 3<sup>e</sup> Factor</strong> approach focusses on:</p>
<ul>
<li>Realising benefits, not just providing deliverables</li>
<li>Supporting project, portfolio, program and initiative levels</li>
<li>Supports an enterprise approach</li>
<li>Adjusting and resetting prioritises along the way</li>
<li>Detailing and assigning accountabilities</li>
<li>Facilitating on-going and post project evaluation of hard and soft benefits</li>
</ul>